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Overcoming Fear of Networking

Date October 24, 2017 Comment Comments Off on Overcoming Fear of Networking

Not Feeling Well

For most lawyers, networking is right up there with getting root canal or spending time in a Porta Potty.  It’s a necessary and useful activity.  But it is not fun.

Attending networking functions can feel uncomfortable to many professionals.  What if you don’t know anyone?  What should you talk about? How do you find business leads or job opportunities in a large crowd?  But networking can help you increase your circle of business relationships.  It should be part of your overall marketing and career strategy.  Read more…

Talking Politics and Religion at Your Job Interviews

Date December 12, 2016 Comment Comments Off on Talking Politics and Religion at Your Job Interviews

Talking Politics and Religion at Your Job Interviews

…Barack Obama on the campaign trail in 2008

Barack Obama took a lot of flack for that comment in 2008.  On the one hand, he was marketing to his supporters and he struck a chord.  At the same time, he managed to alienate a significant part of the electorate.  Obama was on the right side of history, but when Hillary came out with her basket of deplorables quote, it hurt her in a significant way. Read more…

What’s Your Story?

Date December 8, 2016 Comment Comments Off on What’s Your Story?

What’s Your Story?

Good marketing involves good story telling.  This is true whether you are marketing yourself as a candidate for a new job, marketing your company to a prospective hire or marketing yourself as a professional looking to generate new business.

Telling a “good” story is not always easy for analytical professionals.   Lawyers, for example, are accustomed to “documenting” and being  “thorough”.   But good storytelling is not about being thorough.  If you want to craft a good story, one that will make your point and one that will be memorable, it is important to be selective.  Give the details which make your point.  Avoid the facts which dilute or potentially contradict the message.  It’s okay to be selective as long as you don’t distort the truth. Read more…