Law firm management guru David Maister is offering a series of free podcasts on his website. Hear what David has to say about marketing, client service, etc. (caveat: I have not reviewed any of these yet but I know that Maister does very high quality work.)
If you are making a lateral move, always do what you can to preserve your relationships at the employer you are departing. You never know how burning bridges can come back to haunt you. Similarly, you never know how maintaining old relationships may help you in the future.
What should you do when a client says your hourly rate is too expensive? hint: Resist the knee jerk reaction to acquiesce. Here are some suggestion for how to get the client to see your value.
Looks like some good marketing advice including today’s post on Paul Clifford’s talk for the LMA of New England.
My article on ways to develop business relationships was republished in Rain Today.
Lawyers have been blogging back since the early days of the medium (i.e. 3 years ago). While many lawyers are beginning to embrace the medium as a good marketing tool, opportunities still abound to make a name for yourself in the blogosphere.
If you are interested in learning more about the mechanics of creating a podcast, click here.
It is much easier to see a return from business development activities than from marketing activities. After all, no one is going to hire you just because you were quoted in the New York Times, wrote an article for a trade association publication or spoke at a client seminar. But marketing activities play an important … Read more
Here a marketing consultant suggests a somewhat agressive technique for “closing business”. For a more organic approach, here is an article I wrote a while back for Massachusetts Lawyers Weekly.
Here is a marketing checklist for large firm associates. It is nice the way Larry Bodine has broken the list down by class year (i.e. he does a nice job of illustrating why it makes sense to start thinking about marketing early in your career.)