Almost a decade ago, I drafted a blog post entitled Starbucks Sells More than Coffee. For a number of reasons, this has been one of the most popular posts on my blog. For starters it doesn’t hurt to use a strong brand name like Starbucks in your marketing. But clearly, something I wrote in that post has resonated and stood the test of time.
Almost 10 years has passed, and the world has only gotten more complicated. We have so many more channels available for communicating with the public and with our networks. It is harder than ever to get people’s attention and cut through the “noise” of social media. It is with this in mind that I am referring back to this post and adding some additional commentary.