Browsing Category 'legal marketing’ RSS

New York, New York

Date April 16, 2018 Comment Comments Off on New York, New York

New York, New York

new-yorkNetworking is a great tool for business development.  If you are a lawyer in private practice, building solid referral relationships is the best way to grow your business and networking is a great tool to accomplish this.

One way to increase your networking effectiveness is to find common ground with the other professionals you meet. Read more…

Counsel to Counsel Named One of Top 40 Legal Marketing Blogs

Date April 5, 2018 Comment Comments Off on Counsel to Counsel Named One of Top 40 Legal Marketing Blogs

Counsel to Counsel Named One of Top 40 Legal Marketing Blogs

legal_marketing_1000pxHonored to announce that Counsel to Counsel has been named one of the Top 40 Legal Marketing Blogs.

Who’s Your Unicorn?

Date April 2, 2018 Comment Comments Off on Who’s Your Unicorn?

Who’s Your Unicorn?

unicornWhen it comes to receiving gifts, I freely admit that I’m a tough customer.  There aren’t that many things that I want.  And when I do want something, I’m usually pretty picky.  But this past December, my colleague, Amy Levine, found me the perfect gift.  It didn’t cost a lot; but it was truly appreciated and it has been sitting on my desk ever since.

The gift was a small rubber unicorn which now serves as a daily inspiration for me. Read more…

Using Common Interests to Build Your Business Network

Date February 21, 2018 Comment Comments Off on Using Common Interests to Build Your Business Network

Looking for ways to build your network?  How do you find meaningful ways to stay connected to potential referral sources?  How do you build relationships with professionals who can help you advance your career?  In my latest podcast, Peter Resnick, VP at Charles River Associates, talks about the ways he has leveraged his relationships to build a multi-million dollar practice.

 

13 Killer Mistakes Lawyers Make When Marketing

Date January 23, 2018 Comment Comments Off on 13 Killer Mistakes Lawyers Make When Marketing

13 Killer Mistakes Lawyers Make When Marketing

My latest webinar (please excuse all the “ums”.  I haven’t done one of these in a while!)

Trying to Make a Difficult Change? Tell Everyone!

Date January 7, 2018 Comment Comments Off on Trying to Make a Difficult Change? Tell Everyone!

Trying to Make a Difficult Change?  Tell Everyone!

smallerThe New Year has just passed and if you are like most professionals, you probably made a few New Year’s resolutions.  Maybe you decided to make some personal changes in your life (lose weight, get in shape, visit your parents more often); or maybe you have some new professional goals (do a better job of meeting deadlines; give better feedback to junior associates, paralegals and support staff; start looking for an in-house job; or spend more time marketing your practice.)

Whatever new goals you have established, now the hard work comes:  sticking to your stated goals.

There are a lot of things you can do to increase the likelihood that you will stick to your agenda.  Setting aside planning time each day to make sure that you are actively working towards your goals is one good strategy. Putting notes in your calendar is also a good one (this past year, I increased my trips to the gym by one time a week simply by putting in a recurring appointment at 6:00 a.m. every Wednesday.)

One strategy that is particularly effective is to make “public commitments”.  If you want to make changes in your life, tell a lot of people.  The mere act of telling your goals to others is one way to hold yourself more accountable.

This past year, I decided that after thinking about it for 5 years, that I was finally going to launch a podcast.  So I started telling a lot of people.  As a result, I found myself getting a lot more focused on taking the steps I needed to make the podcast a reality.  Five months after I began putting together a guest list, I now have all the equipment and software I need along with theme music and over art!  I announced that the podcast will launch at the end of January and I am well on my way to finishing the first episode. CounseltoCounsel, the podcast, will be ready for “prime time” by the last week in January.

If for some reason I am unable to follow through, I’m not directly accountable to anyone. But by telling many people in my network about the project, I have created a much deeper commitment to achieving my goal.

So whatever your professional or personal goals may be for 2018, tell your colleagues, friends and family.  They won’t make you lose weight or spend more time marketing, but you will feel a greater obligation to follow through on your commitments.  And that can be just the right catalyst you need to achieve those goals.

Connecting With Your Tribe

Date November 30, 2017 Comment Comments Off on Connecting With Your Tribe

Connecting With  Your Tribe

thetribeLaw is a profession that attracts individuals who enjoy solitude (according to the ABA, as many as 60% of attorneys are introverts.) If you ask most lawyers how they feel about networking, you are likely to get a  lukewarm response.  Getting out and making small talk is simply not a high priority activity for a lot of attorneys.  But as I’ve written on many occasions, leaving your office and meeting other professionals is the best way to advance your career, position yourself for future job opportunities and build your law practice. Read more…

Overcoming Fear of Networking

Date October 24, 2017 Comment Comments Off on Overcoming Fear of Networking

Not Feeling Well

For most lawyers, networking is right up there with getting root canal or spending time in a Porta Potty.  It’s a necessary and useful activity.  But it is not fun.

Attending networking functions can feel uncomfortable to many professionals.  What if you don’t know anyone?  What should you talk about? How do you find business leads or job opportunities in a large crowd?  But networking can help you increase your circle of business relationships.  It should be part of your overall marketing and career strategy.  Read more…

Documenting Your Networking

Date October 11, 2017 Comment Comments Off on Documenting Your Networking

Documenting Your Networking

business-cardWhile social media has become an important tool in building business and personal relationships, nothing can substitute for the bonds that are created through in person interactions.  Going to networking functions is still important whether you are looking for a new job or trying to build your law practice.  But how do you make the most of your interactions at a networking meeting?  What should you do with the business card that someone hands you?

Read more…

What’s Your Story?

Date December 8, 2016 Comment Comments Off on What’s Your Story?

What’s Your Story?

Good marketing involves good story telling.  This is true whether you are marketing yourself as a candidate for a new job, marketing your company to a prospective hire or marketing yourself as a professional looking to generate new business.

Telling a “good” story is not always easy for analytical professionals.   Lawyers, for example, are accustomed to “documenting” and being  “thorough”.   But good storytelling is not about being thorough.  If you want to craft a good story, one that will make your point and one that will be memorable, it is important to be selective.  Give the details which make your point.  Avoid the facts which dilute or potentially contradict the message.  It’s okay to be selective as long as you don’t distort the truth. Read more…