I was at a holiday party in December and ran into a few parents from my neighborhood. One was a financial planner and I began speaking with him about a subject near and dear to my heart: business referrals. I asked him if lawyers were a big source of business for him (trusts and estates … Read more
I’ve been observing JD Supra from a distance for a while. The general business proposition has always sounded attractive (JD Supra provides a way for lawyers who create content to get that content distributed far and wide). On its face, that sounds like a no brainer for anyone who cares about law firm marketing. Automating … Read more
That’s the title of a post by legal marketing consultant Kevin O’Keefe. The basic point he makes is that the mindless babble you read on Twitter is actually a way to help you build you relationships and relationships are the key to generating work. Finding out that someone just downloaded the latest Bruce Springsteen album … Read more
Providing free content to prospects is a great way to market yourself. The Wellesley Hills Group has done just that by serving up a free e-book called Mastering Rainmaking Conversations. It’s a quick read and of course no single book can turn you into a rainmaker. But for someone looking for a Reader’s Digest version … Read more
5 Questions to Ask Before Hiring a Career Coach. For more on coaching (including business development coaching, click here).
If you are trying to do more networking these days, you are in good company. The ranks of unemployed lawyers keep growing and networking is a good way to uncover jobs and project work that may go unadvertised. But what happens when you are diligently making your networking phone calls and you keep getting voice … Read more
In these challenging times, should a law firm respond to every RFP? Not necessarily suggests an Altman Weil consultant. It can cost between $35,000 and $65,000 in partner time to put together a proposal. Furthermore, the chances of winning the work are not necessarily that great. So before taking the plunge, ask yourself the following … Read more
When you earn your living by providing legal services to businesses, it is great to have a client that sends you a lot of work. In fact cultivating a strong relationship with a client that has diverse legal needs is an important way to ensure that your practice remains vibrant. But is it possible to … Read more
Worried that prospective clients will think you charge too much? Try focusing on the value that you bring as a legal professional. How? By identifying problems that the business has not yet recognized and by offering solutions.