If you are interested in learning more about the mechanics of creating a podcast, click here.
It is much easier to see a return from business development activities than from marketing activities. After all, no one is going to hire you just because you were quoted in the New York Times, wrote an article for a trade association publication or spoke at a client seminar. But marketing activities play an important role in keeping up your visibility and in raising your credibility. If you spend some of your time marketing over a long period of time, then prospective clients will take you more seriously when you meet with them.
We have come a very long way since lawyers first embraced direct mail marketing. Websites are almost ubiquitous (or at least the absence of a website probably sends the message that a law firm is behind the times.) E-mail marketing is now being widely used by major law firms to supplement (or in some cases to replace) U.S. mail and blogs like this are becoming increasingly common.
It seems that podcasts may be the next wave. It is very logical that lawyers should turn to this medium. While lawyers are supposed to be masters of the written word, increasingly, we live in a multimedia culture where busy professionals do not have the time to read. Podcasts provide a very inexpensive way to basically create a private radio broadcast (in the same way that a blog creates a private newspaper.)
My Career Audit for Associates is now available on the BCG website. This is a tool I created to help law firm associates evaluate what they like and dislike about their present firm. It is not meant to be a substitute for career counseling. Rather, it is a quick way to take stock in your current job (and measure it against your career objectives.)
An article appeared in the WSJ on why 50.3% of all managers and professionals are female but women still comprise fewer than 2% of Fortune 1000 CEOs and just 7.9% of Fortune 500 top earners.
Carol Hymowitz of the WSJ reports that Catalyst (a women’s leadership organization) analyzed more than 40 studies of men and women leaders, and found no real difference in leadership styles. Despite this reality, many women perceive themselves to be weaker leaders than men.
A blogger reminds us (check 10/15/05 post) that face time is an important part of developing your client relationships .
CT law firm salaries continue to lag far behind Boston and New York. But CT firms are following the upward trend already seen in California.
The Career Journal of the Wall Street Journal publishes an array of free career resources. A recent article suggests that the shotgun approach may not be the most effective way to look for a job. I’ve been telling this to recent law school graduates for years. It’s just another application of the concept that “less is more”. In other words, if you say you are open to “anything”, then you do not provide people in your network with a memorable way to think of you (or help you.)
In Pursuit of Attorney Work-Life Balance: Best Practices in Management provides new data on the strategies utilized by employers to support attorney work-life balance and on the nature of the conflicts attorneys experience between their work responsibilities and personal/family priorities.