Candidates are Looking for Flexibility and Technology

A few months ago, I had a conversation with my colleague Amy Levine about the things employers should be doing in order to compete for talent in a tight labor market.  She had some great recruiting tips are helpful to legal employers in any job market; but with unemployment at a 50 year low, they are particularly important now.   The Reader’s Digest version is simple. Treat people the way you would like to be treated and you’ll have a better shot of hiring the talent you want.

While Amy’s tips are important advice to any employer on how to manage the hiring process, she also has some great insights about what today’s workforce is looking for (i.e. beyond a good paycheck).

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Defining Your Target is the First Step in Effective Marketing

Marketing is more art then science but one thing is for sure, if you take the time to define your niche, you will have a lot more success in generating referrals.  I always tell my coaching clients to think of legal marketing as if you were aiming at a dart board.  The bullseye is your ideal client and the work you like to do for that client.

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What Does it Take to Generate Legal Work?

I had a “troika” the other day with Frank Rudewicz of the accounting firm Blum Shapiro and Steven Konowitz of the Law Firm Konowitz and Greenberg. Troikas, for the uninitiated, are a gathering of three Provisors members. They are set up in order to help members get to know each other and they serve as a nice complement to the monthly meetings you have with your Provisors home group (or affinity group– or group where you have served as a guest).

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From Litigation to Public Service to Government Affairs with Former U.S. Senator Mo Cowan

In the latest episode of the Counsel to Counsel podcast, I welcome former U.S. Senator William “Mo” Cowan.  Mo currently serves as President, Global Government Affairs and Policy for General Electric.  In my interview, he talks about his journey from the practice of law to public service and into government affairs. 

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Mindlessness and the Practice of Law

For a long time, I have been thinking about bringing more mindfulness into my life.  For the past 6 months, I have actually been practicing mediation on a daily basis.  The benefits of mediation are well documented (reduced stress, increased focus, better overall health, and even better performance at work).

For attorneys who have stressful jobs (which defines many attorneys), mindfulness can be a particularly useful technique to calm the nerves and do better work for your clients.

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Creating a Mission Driven Law Practice

Jonathan KlavensAfter a brief summer hiatus, Counsel to Counsel is back!  In my latest episode, I speak with Jon Klavens of Klavens Law Group about how he has built a mission driven law practice.  Jon is a fellow alum of Northeastern University School of Law.  Like many NUSL students, Jon came to the school with a strong interest in the public interest. After a prestigious clerkship and a long stint at the Boston firm Goodwin Procter, Jon decided he wanted to have more impact on the world.  He didn’t want to work for a non-profit so he found a way to serve the public good by representing companies involved in clean energy, clean technology, resource recovery, sustainable agriculture and food ventures, and social enterprise.  You can hear the episode wherever you get your podcasts.  Stay tuned for many other interesting interviews throughout the Fall.

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Want to Learn How to Network? Join Provisors!

provisors-logo-circle-2xI joined Provisors less than 2 months ago and I’m already convinced that it will be the best thing I’ve ever done professionally.

Provisors, for the uninitiated, is a business networking group that brings together a broad mix of professional service providers who are looking to share business resources and referrals.  The organization is a particularly fertile referral ground for lawyers and accountants. 

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Is Your Career Like a Canoe Trip or Whitewater Rafting?

Family white water rafting Clear Creek Idago Springs, Colorado August 10, 2016Is your legal career like a canoe ride across a lake or like a whitewater rafting trip? In my latest podcast, I speak with Jose Sierra a partner at Holland and Knight who has done it all (Clerked in 5th Circuit, served as an Assistant U.S. Attorney, served as senior vice president and chief ethics and compliance officer for two pharmaceutical companies, and worked at small, mid-sized and large law firms).

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With LinkedIn, Measure Quality of Engagement not Quantity

provisorslipostLike most people who share content on LinkedIn, whenever I post something, I start to focus on how many views the post has had.  It is a fun way to see if my messaging is having any impact and in a small way, it is a measurement of whether my marketing is working.  I do the same when I send out newsletters.

Anyone who posts on Facebook or Instagram knows the feeling.  You get a little rush of dopamine when you see the “likes” adding up.  But focusing on the quantity of views on LinkedIn may not be a very good measure of how much impact you are having with your target audience.

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