Browsing Month 'May, 2012’ RSS

When Selling Legal Services, Forget Your ABCs

Date May 31, 2012 Comment Comments Off on When Selling Legal Services, Forget Your ABCs

Lawyers should always focus on finding ways to give value to their clients and prospective clients.  Trying to close business all the time is likely to backfire because pressure does not build trust.  For more on this, my latest tip in the MBA Lawyer’s e-Journal.

10 Ways to Ensure Marketing Failure

Date May 18, 2012 Comment Comments Off on 10 Ways to Ensure Marketing Failure

My latest LPM Tip in the Massachusetts Bar Association’s Lawyer’s e-Journal.